As a Web3 KOL, should you stick to one track and study it thoroughly, or chase whatever is trending and squeeze every bit out of the attention economy?

Both paths have been successfully taken by others, but the costs are completely different.

Look at the iron rule of traditional content creation—someone focusing on DeFi will find it hard to suddenly switch to talking about NFT trading strategies, and someone specializing in Layer2 technical analysis can’t seamlessly pivot to shilling meme coins. The worst thing for an account's persona is to be “analyzing on-chain data today, teaching you how to ape into shitcoins tomorrow”—the audience will be left confused: Who are you, really?

Deep specialization means you have to take root in a specific niche, and you might miss out on countless opportunities for explosive traffic and get-rich-quick stories; while covering every hot topic across the board is like guerrilla warfare in a bull market—it might feel exhilarating, but your audience won’t remember what you actually stand for.