I was honestly quite surprised to see the recent marketing campaign from a certain platform. While marketing creativity does need to catch people’s attention, there should still be some boundaries, right? Overusing memes and gimmicks will only backfire; user experience is the key to long-term retention. I hope major platforms will consider the community’s feelings more while chasing traffic.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
12 Likes
Reward
12
5
Repost
Share
Comment
0/400
ApeWithAPlan
· 12h ago
In the era where traffic is king, how many people really care about the user experience? To put it plainly, it's still driven by interests.
View OriginalReply0
LiquidationAlert
· 12-05 14:51
Putting traffic above all else has really ruined the platform; users aren't fools.
View OriginalReply0
Layer2Arbitrageur
· 12-05 14:45
lmao they're literally burning basis points trying to go viral. just run the numbers—churn rate goes up faster than their engagement metrics ever will. user retention math doesn't lie tbh
Reply0
GateUser-e87b21ee
· 12-05 14:41
Meme-making is an art, but when it goes too far, it really becomes a public nuisance.
View OriginalReply0
ETHmaxi_NoFilter
· 12-05 14:36
Listen up, traffic maniacs: real retention doesn't come from flashy marketing tricks, it depends on having a strong product.
I was honestly quite surprised to see the recent marketing campaign from a certain platform. While marketing creativity does need to catch people’s attention, there should still be some boundaries, right? Overusing memes and gimmicks will only backfire; user experience is the key to long-term retention. I hope major platforms will consider the community’s feelings more while chasing traffic.