Something's shifted in the NFT space lately. See a profile picture now? Your brain probably jumps to the influencer wearing it, not the collection itself.
Creators have basically become walking billboards—except they're bigger than the ads they're running. Their personal brands eclipse the projects they represent.
Here's the kicker: most NFT projects can't even capture 10% of the attention their top advocates generate. The power dynamic has completely flipped. We're not buying into projects anymore; we're buying into people.
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LiquidationTherapist
· 12-05 10:15
To put it simply, everything is driven by popularity now—no one cares about the project itself anymore.
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DancingCandles
· 12-04 20:52
What they're really selling isn't NFTs, it's just their personal brand.
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MetaMasked
· 12-04 20:51
To be honest, I noticed it a long time ago. Buying NFTs now is just buying into someone's persona.
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GasFeeCrier
· 12-04 20:50
To put it bluntly, it’s just paying for fandom now; the project team has long become a mere backdrop.
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RetailTherapist
· 12-04 20:33
I saw through it a long time ago. Buying NFTs now is basically just buying into someone's persona; the project team has instead become nothing more than a background prop.
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BearHugger
· 12-04 20:29
To put it bluntly, we were all deceived by the influencers. We thought we were buying into a project.
Something's shifted in the NFT space lately. See a profile picture now? Your brain probably jumps to the influencer wearing it, not the collection itself.
Creators have basically become walking billboards—except they're bigger than the ads they're running. Their personal brands eclipse the projects they represent.
Here's the kicker: most NFT projects can't even capture 10% of the attention their top advocates generate. The power dynamic has completely flipped. We're not buying into projects anymore; we're buying into people.