Say what you want, but Pudgy Penguins basically wrote the playbook for how NFT projects should actually operate.

They didn't just drop some art and disappear. They built a brand. They understood culture. They nailed distribution in ways most projects can't even comprehend. Whether you're holding their NFTs or not doesn't matter — the impact is undeniable.

They turned a collection into the literal face of crypto. That's not luck. That's execution.