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The video-sharing platform Rumble, which has established itself as an alternative to YouTube, is taking a new step – soon users will be able to send Bitcoin tips to content creators.
The company's CEO, Chris Pavlowski, announced the initiative during the Plan B forum in Lugano, Switzerland, stating that the feature is in a testing phase and is expected to be fully operational by December.
To implement the Rumble project, it partners with Tether – the issuer of stablecoins and one of the main investors in the platform. Tether's CEO, Paolo Ardoino, emphasized the potential impact of the initiative, noting that it could accelerate crypto adoption among Rumble's user base, which numbers around 51 million active accounts – a slight decrease from 59 million earlier this year. "This is an important step towards providing content creators with alternative payment methods, including Bitcoin and stablecoins," said Ardoino.
Rumble is gradually integrating cryptocurrencies as part of its long-term strategy. Last year, the company announced a plan for a Bitcoin reserve, setting aside up to $20 million of its cash assets for the purchase of BTC. By March, the platform had already invested $17.1 million in Bitcoin, and by the end of the second quarter, it held approximately $25 million in digital assets.
In addition to the tipping feature, Rumble is partnering with the crypto payment provider MoonPay to develop its own digital wallet. The aim is to provide content creators with an easy and secure way to manage and receive crypto earnings, adding another layer of financial independence.
The positioning of Rumble as a platform supporting freedom of expression and content creators, combined with its growing crypto initiatives, highlights the focus on alternative sources of income. The company's shares remain volatile – on Friday they closed at $7.14, down over 45% since the beginning of the year – but the integration of crypto payments could attract new users and increased activity.