On November 21, 2025, at 1:00 AM Beijing time, the crypto market will witness the launch of a highly anticipated new asset—Base co-founder Jesse Pollak has announced the release of his personal token, jesse. The token will be issued directly from his Base App account, jesse.base.eth.
As a central figure behind the Base chain, Jesse Pollak’s move has immediately captured widespread attention across the industry. He has specifically warned users to expect a surge in scams impersonating him and the jesse token around the launch period. All official updates will be published exclusively through his X account and the Base App.
01 Official Announcement: jesse Token Release Time and Key Details
In the cryptocurrency world, the personal influence of project founders often plays a pivotal role in a project’s success. As the co-founder of Base, Jesse Pollak’s actions are closely watched by the market.
According to official sources, the jesse token will be officially launched at 9:00 AM Pacific Standard Time on November 20 (1:00 AM Beijing time, November 21).
This timing clearly targets peak activity periods for major global crypto market participants, aiming to reach the broadest possible user base.
Unlike typical project token launches, the jesse token will be issued directly from Pollak’s Base App account, jesse.base.eth.
This approach underscores transparency and traceability—any user can verify the token’s release status via blockchain explorers.
02 Founder’s Journey: From Coinbase Engineer to Base Creator
To understand the significance of the jesse token launch, it’s important to revisit Jesse Pollak’s journey in the crypto space. As a "star engineer" at Coinbase, Pollak once considered leaving the company in search of new challenges.
To retain his talent, Coinbase CEO Brian Armstrong told Pollak, "Figure out a way to bring Coinbase on-chain."
That directive ultimately led to the creation of the Base chain.
Launched in August 2023 as an Ethereum Layer 2 scaling solution, Base quickly became a breakout L2. In Q1 2024, Base’s transaction volume doubled that of Ethereum, generating over $56 million in revenue.
Pollak has not only shattered stereotypes about engineers but is also known for his eloquence and passion for discussing big ideas.
He spent 15 years studying at Quaker schools, and credits Quaker values—simplicity, community, equality, stewardship—as the driving force behind his founding of Base.
03 Base Ecosystem: From Concept to Thriving On-Chain Economy
Under Pollak’s leadership, Base has grown into a vibrant on-chain economy. He has previously emphasized Base’s positioning as a global on-chain economy, with a 2025 strategy aimed at making Base accessible to everyone.
The Base ecosystem currently hosts 353 applications, with top favorites including DeFi apps like Uniswap and Jumper.
Meanwhile, consumer-focused applications have also made significant strides.
Pollak consistently highlights the importance of memes and content tokens within the Base ecosystem. He has stated, "Memes are part of our culture and a key strategic differentiator for Base compared to other platforms."
He sees memes as powerful tools for user onboarding, similar to features in Web2.
According to a report from asset manager Franklin Templeton, nearly half of all SocialFi transactions occur on Base.
This data underscores Base’s prominent role in social finance and offers a wealth of potential use cases for the jesse token.
04 Security Alert: Jesse’s Personal Anti-Fraud Guide
As the jesse token release approaches, security has become a top concern for Pollak. He has issued a clear warning that many will attempt to impersonate him and the jesse token around the launch.
This alert is well-founded. The crypto industry has long been a hotspot for scams and impersonation, especially when high-profile figures launch new tokens. Malicious actors often exploit market hype for fraudulent activity.
To mitigate these risks, Pollak stresses that all updates regarding the jesse token will be shared exclusively on X and the Base App.
He advises users to be vigilant about any information not coming directly from these sources—a reminder that aligns with best practices for crypto security.
When trading tokens on platforms like Gate, users should verify information through official channels and avoid clicking suspicious links to prevent asset loss.
05 Looking Ahead: The Potential Impact of jesse Token on the Base Ecosystem
The launch of the jesse token could have far-reaching effects on the Base ecosystem. As a token personally issued by the Base co-founder, it carries a certain symbolic weight.
Dragonfly partner Tom Schmidt once remarked about Pollak, "Few people at Coinbase truly understand crypto, and Jesse is one of them."
Such professional recognition lends credibility to the jesse token’s launch.
From a broader perspective, Pollak has always focused on how to bring a billion people on-chain.
He believes that achieving this goal requires more than just attracting those already interested in crypto—it means expanding the "pie."
Social and gaming applications on Base are showing strong growth. Nearly half of SocialFi transactions occur on Base, and Pollak has publicly expressed his optimism about on-chain social.
He sees on-chain social as having viral potential. On traditional social platforms, centralized companies control content and users, whereas on-chain social gives creators full ownership of their content.
Outlook
The launch of the jesse token marks a natural evolution in the development of the Base ecosystem. As Jesse Pollak describes the Base vision: "We’re building the next generation of the internet."
His ambitions go far beyond a single blockchain; he aims to redesign the entire software stack and rebuild much of Coinbase’s functionality on this new platform.
As 9:00 AM Pacific Standard Time on November 20 (1:00 AM Beijing time, November 21) approaches, all eyes are on the jesse.base.eth address.
This event is more than the birth of a new token—it’s a significant step forward for blockchain technology, moving toward greater personalization, community, and cultural expression.
