Xibei really can't hold on anymore


Jia Guolong steps down as CEO, veteran Dong Junyi comes out of retirement to save the day
I heard they've already closed nearly 150 stores
Headquarters has laid off over 60% of staff...
This is just too crazy
Lost more than 600 million in half a year
Management team taking pay cuts and delaying wages
Once the top Northwest cuisine brand
Now only able to survive by cutting stores and laying off staff...
Can Dong Junyi turn the tide?
Do you still go to Xibei to eat?
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