The first batch of 16 cities selected for the "Film+" consumption pilot organized by the National Film Administration and the Ministry of Commerce

In order to implement the spirit of the Fourth Plenary Session of the 20th Central Committee of the Communist Party, deepen the special campaign to boost consumption, better leverage the role of movies in driving consumption growth, and promote the transformation of the film industry toward a diverse consumption ecosystem, the National Film Administration and the Ministry of Commerce are organizing a comprehensive pilot project for “Film+” consumption. Based on recommendations from relevant provinces and cities, Beijing Chaoyang District, Changchun City in Jilin Province, Hongkou District in Shanghai, Wuxi City in Jiangsu Province, Ningbo City in Zhejiang Province, Fuzhou City in Fujian Province, Qingdao City in Shandong Province, Zhengzhou City in Henan Province, Yichang City in Hubei Province, Changsha City in Hunan Province, Shenzhen City in Guangdong Province, Liangjiang New Area in Chongqing, Chengdu City in Sichuan Province, Yan’an City in Shaanxi Province, as well as Kunshan City in Jiangsu Province and Nanxun District in Huzhou City, Zhejiang Province, have been selected as “Film+” comprehensive consumption pilot cities. According to the work plan, these pilot cities will carry out experiments in cultivating new film viewing consumption, promoting quality and innovative cinema consumption, expanding derivative film consumption, creating “Film+” consumption brands, and exploring “Film+” consumption monitoring. They will fully utilize the creative leadership of movies, cultivate cultural aspirations, gather popularity, and empower economic and social development through “Film+” consumption. The goal is to create new business formats, models, and scenes related to film consumption, further extend the film industry chain, value chain, and consumption chain, foster a healthy film consumption culture and environment, promote the prosperity of the film market, and better meet the people’s growing needs for a better life. (CCTV News)