The crypto market's got all kinds of players. Chinese tickers, English tickers—layer upon layer of different narratives stacking up. Some feel organic, others get force-fed. Mix that in with half-translated projects, multilingual branding strategies, and you've got this whole ecosystem where authenticity gets blurry real quick.

But here's the thing: some protocols just hit different without needing all that noise. Xlayer's a perfect example—climbing up the ranks without the usual hype machine grinding 24/7. That kind of natural momentum? That's the kind of thing that actually sticks.